Maria Berrio - AI Marketing Strategist
AI Commerce Visibility for EU E-Commerce Brands
Shoppers are asking AI assistants like ChatGPT and Google AI Shopping what to buy. If your products aren’t showing up, you’re quietly losing sales.
At proof2Value, I help e-commerce teams improve AI-driven visibility, strengthen trust signals, and prepare for AI-powered shopping across Europe.
AI is transforming how buyers discover and buy products. I help EU e-commerce brands strengthen the signals that influence visibility and recommendations across ChatGPT and Google AI Shopping.
AI Ethics &
Audit Certified.
Oxford-trained.
AI Ethics & Audit Certified.
Maria Berrio - AI Marketing Strategist
AI Commerce Visibility for EU E-Commerce Brands
Shoppers are asking AI assistants like ChatGPT and Google AI Shopping what to buy. If your products aren’t showing up, you’re quietly losing sales.
At proof2Value, I help e-commerce teams improve AI-driven visibility, strengthen trust signals, and prepare for AI-powered shopping across Europe.
AI is transforming how buyers discover and buy products. I help EU e-commerce brands strengthen the signals that influence visibility and recommendations across ChatGPT and Google AI Shopping.
AI Ethics &
Audit Certified.
Oxford-trained.
AI Ethics & Audit Certified.
Maria Berrio - AI Marketing Strategist
AI Commerce Visibility for EU E-Commerce Brands
Shoppers are asking AI assistants like ChatGPT and Google AI Shopping what to buy. If your products aren’t showing up, you’re quietly losing sales.
At proof2Value, I help e-commerce teams improve AI-driven visibility, strengthen trust signals, and prepare for AI-powered shopping across Europe.
AI is transforming how buyers discover and buy products. I help EU e-commerce brands strengthen the signals that influence visibility and recommendations across ChatGPT and Google AI Shopping.
AI Ethics &
Audit Certified.
Oxford-trained.
AI Ethics & Audit Certified.
Be the Brand AI Assistants Recommend
These services strengthen the signals AI systems rely on to understand, trust, and recommend your product: from structure and content to authority, accuracy, and compliance
These services strengthen the signals AI systems rely on to understand, trust, and recommend your products: from structure and content to authority, accuracy, and compliance
These services strengthen the signals AI systems rely on to understand, trust, and recommend your products: from structure and content to authority, accuracy, and compliance
AI Visibility & Product Discovery
Make products easier for AI tools to interpret, surface, and compare. I analyse how AI systems read your catalogue today and identify what’s limiting discoverability across AI-driven shopping environments. Outcomes: • Visibility testing across major AI platforms • Clarity audit of attributes, feeds & structured data • Competitor comparison: who shows, where, and why • Priority fixes for immediate visibility gains
AI Visibility & Product Discovery
Make products easier for AI tools to interpret, surface, and compare. I analyse how AI systems read your catalogue today and identify what’s limiting discoverability across AI-driven shopping environments. Outcomes: • Visibility testing across major AI platforms • Clarity audit of attributes, feeds & structured data • Competitor comparison: who shows, where, and why • Priority fixes for immediate visibility gains
Trust, Reputation & Credibility Signals
Strengthen the signals AI checks before recommending your brand. I uncover how AI models interpret your brand’s trust profile, and where credibility gaps may be limiting recommendations. Outcomes: • Sentiment & review analysis across key sources • Claims, accuracy & authority consistency check • Identification of trust gaps and credibility risks • Practical improvements for higher-confidence recommendations
Trust, Reputation & Credibility Signals
Strengthen the signals AI checks before recommending your brand. I uncover how AI models interpret your brand’s trust profile, and where credibility gaps may be limiting recommendations. Outcomes: • Sentiment & review analysis across key sources • Claims, accuracy & authority consistency check • Identification of trust gaps and credibility risks • Practical improvements for higher-confidence recommendations
EU Compliance & Transparency
Visibility only works if your content is safe, accurate, and compliant. I align your product and brand information with key EU expectations so AI systems can safely understand and elevate your products. Outcomes: • AI Act transparency & claim-accuracy review • GDPR & DSA checks on customer-facing content • Identification of compliance gaps and risks • Actionable recommendations your legal/QA teams can implement
EU Compliance & Transparency
Visibility only works if your content is safe, accurate, and compliant. I align your product and brand information with key EU expectations so AI systems can safely understand and elevate your products. Outcomes: • AI Act transparency & claim-accuracy review • GDPR & DSA checks on customer-facing content • Identification of compliance gaps and risks • Actionable recommendations your legal/QA teams can implement
AI Commerce Readiness Programme
A complete sprint to prepare your brand for AI-powered shopping. A structured programme that consolidates visibility, trust, compliance, and catalogue readiness into one clear, actionable roadmap. Outcomes: • Full AI visibility & product discovery assessment • Trust, reputation & compliance scan • Catalogue & feed readiness overview • 30-day priority roadmap for rapid improvements
AI Commerce Readiness Programme
A complete sprint to prepare your brand for AI-powered shopping. A structured programme that consolidates visibility, trust, compliance, and catalogue readiness into one clear, actionable roadmap. Outcomes: • Full AI visibility & product discovery assessment • Trust, reputation & compliance scan • Catalogue & feed readiness overview • 30-day priority roadmap for rapid improvements
AI Search Visibility
Attribute & Content Clarity
Policy & Claims Integrity
Agentic Commerce Preparation
Brand Authority Signals
Safety & Risk Controls
Channel Consistency
AI Discovery Expansion
Multilingual Product Signals
AI Performance Monitoring
Ready to optimise your brand for AI?
Why Work With Me
E-commerce is shifting fast, and generic advice won’t keep your brand ahead. You need someone who understands SEO, AI discovery, compliance and real-world growth. I bring senior expertise and clarity from the very first conversation.
AI & Ethics Certified
Most consultants understand either AI or compliance. I specialise in both. Your visibility strategy is built responsibly, aligned with EU regulations.
Senior Expertise
20+ years in marketing and 12+ years in SEO and e-commerce. You get senior-level strategy at every step from discovery to execution.
Solid SEO Foundations
I’ve built revenue-driving SEO strategies for years. Now I combine that foundation with AI search optimisation so your brand gets discovered by AI assistants.
Dedicated oversight
For complex projects, I collaborate with trusted specialists in development, content, and design, but I personally oversee all strategy and implementation.
AI Commerce Insight
I track how AI assistants surface products across the buying journey. I bring clarity on how to appear, stay relevant and be recommended.
AI & Ethics Certified
Most consultants understand either AI or compliance. I specialise in both. Your visibility strategy is built responsibly, aligned with EU regulations.
Senior Expertise
20+ years in marketing and 12+ years in SEO and e-commerce. You get senior-level strategy at every step from discovery to execution.
Solid SEO Foundations
I’ve built revenue-driving SEO strategies for years. Now I combine that foundation with AI search optimisation so your brand gets discovered by AI assistants.
Dedicated oversight
For complex projects, I collaborate with trusted specialists in development, content, and design, but I personally oversee all strategy and implementation.
AI Commerce Insight
I track how AI assistants surface products across the buying journey. I bring clarity on how to appear, stay relevant and be recommended.
AI & Ethics Certified
Most consultants understand either AI or compliance. I specialise in both. Your visibility strategy is built responsibly, aligned with EU regulations.
Senior Expertise
20+ years in marketing and 12+ years in SEO and e-commerce. You get senior-level strategy at every step from discovery to execution.
Solid SEO Foundations
I’ve built revenue-driving SEO strategies for years. Now I combine that foundation with AI search optimisation so your brand gets discovered by AI assistants.
Dedicated oversight
For complex projects, I collaborate with trusted specialists in development, content, and design, but I personally oversee all strategy and implementation.
AI Commerce Insight
I track how AI assistants surface products across the buying journey. I bring clarity on how to appear, stay relevant and be recommended.
AI & Ethics Certified
Most consultants understand either AI or compliance. I specialise in both. Your visibility strategy is built responsibly, aligned with EU regulations.
Senior Expertise
20+ years in marketing and 12+ years in SEO and e-commerce. You get senior-level strategy at every step from discovery to execution.
Solid SEO Foundations
I’ve built revenue-driving SEO strategies for years. Now I combine that foundation with AI search optimisation so your brand gets discovered by AI assistants.
Dedicated oversight
For complex projects, I collaborate with trusted specialists in development, content, and design, but I personally oversee all strategy and implementation.
AI Commerce Insight
I track how AI assistants surface products across the buying journey. I bring clarity on how to appear, stay relevant and be recommended.
AI & Ethics Certified
Most consultants understand either AI or compliance. I specialise in both. Your visibility strategy is built responsibly, aligned with EU regulations.
Senior Expertise
20+ years in marketing and 12+ years in SEO and e-commerce. You get senior-level strategy at every step from discovery to execution.
Solid SEO Foundations
I’ve built revenue-driving SEO strategies for years. Now I combine that foundation with AI search optimisation so your brand gets discovered by AI assistants.
Dedicated oversight
For complex projects, I collaborate with trusted specialists in development, content, and design, but I personally oversee all strategy and implementation.
AI Commerce Insight
I track how AI assistants surface products across the buying journey. I bring clarity on how to appear, stay relevant and be recommended.
AI & Ethics Certified
Most consultants understand either AI or compliance. I specialise in both. Your visibility strategy is built responsibly, aligned with EU regulations.
Senior Expertise
20+ years in marketing and 12+ years in SEO and e-commerce. You get senior-level strategy at every step from discovery to execution.
Solid SEO Foundations
I’ve built revenue-driving SEO strategies for years. Now I combine that foundation with AI search optimisation so your brand gets discovered by AI assistants.
Dedicated oversight
For complex projects, I collaborate with trusted specialists in development, content, and design, but I personally oversee all strategy and implementation.
AI Commerce Insight
I track how AI assistants surface products across the buying journey. I bring clarity on how to appear, stay relevant and be recommended.
AI & Ethics Certified
Most consultants understand either AI or compliance. I specialise in both. Your visibility strategy is built responsibly, aligned with EU regulations.
Senior Expertise
20+ years in marketing and 12+ years in SEO and e-commerce. You get senior-level strategy at every step from discovery to execution.
Solid SEO Foundations
I’ve built revenue-driving SEO strategies for years. Now I combine that foundation with AI search optimisation so your brand gets discovered by AI assistants.
Dedicated oversight
For complex projects, I collaborate with trusted specialists in development, content, and design, but I personally oversee all strategy and implementation.
AI Commerce Insight
I track how AI assistants surface products across the buying journey. I bring clarity on how to appear, stay relevant and be recommended.
AI & Ethics Certified
Most consultants understand either AI or compliance. I specialise in both. Your visibility strategy is built responsibly, aligned with EU regulations.
Senior Expertise
20+ years in marketing and 12+ years in SEO and e-commerce. You get senior-level strategy at every step from discovery to execution.
Solid SEO Foundations
I’ve built revenue-driving SEO strategies for years. Now I combine that foundation with AI search optimisation so your brand gets discovered by AI assistants.
Dedicated oversight
For complex projects, I collaborate with trusted specialists in development, content, and design, but I personally oversee all strategy and implementation.
AI Commerce Insight
I track how AI assistants surface products across the buying journey. I bring clarity on how to appear, stay relevant and be recommended.
AI & Ethics Certified
Most consultants understand either AI or compliance. I specialise in both. Your visibility strategy is built responsibly, aligned with EU regulations.
Senior Expertise
20+ years in marketing and 12+ years in SEO and e-commerce. You get senior-level strategy at every step from discovery to execution.
Solid SEO Foundations
I’ve built revenue-driving SEO strategies for years. Now I combine that foundation with AI search optimisation so your brand gets discovered by AI assistants.
Dedicated oversight
For complex projects, I collaborate with trusted specialists in development, content, and design, but I personally oversee all strategy and implementation.
AI Commerce Insight
I track how AI assistants surface products across the buying journey. I bring clarity on how to appear, stay relevant and be recommended.
AI & Ethics Certified
Most consultants understand either AI or compliance. I specialise in both. Your visibility strategy is built responsibly, aligned with EU regulations.
Senior Expertise
20+ years in marketing and 12+ years in SEO and e-commerce. You get senior-level strategy at every step from discovery to execution.
Solid SEO Foundations
I’ve built revenue-driving SEO strategies for years. Now I combine that foundation with AI search optimisation so your brand gets discovered by AI assistants.
Dedicated oversight
For complex projects, I collaborate with trusted specialists in development, content, and design, but I personally oversee all strategy and implementation.
AI Commerce Insight
I track how AI assistants surface products across the buying journey. I bring clarity on how to appear, stay relevant and be recommended.
AI & Ethics Certified
Most consultants understand either AI or compliance. I specialise in both. Your visibility strategy is built responsibly, aligned with EU regulations.
Senior Expertise
20+ years in marketing and 12+ years in SEO and e-commerce. You get senior-level strategy at every step from discovery to execution.
Solid SEO Foundations
I’ve built revenue-driving SEO strategies for years. Now I combine that foundation with AI search optimisation so your brand gets discovered by AI assistants.
Dedicated oversight
For complex projects, I collaborate with trusted specialists in development, content, and design, but I personally oversee all strategy and implementation.
AI Commerce Insight
I track how AI assistants surface products across the buying journey. I bring clarity on how to appear, stay relevant and be recommended.
AI & Ethics Certified
Most consultants understand either AI or compliance. I specialise in both. Your visibility strategy is built responsibly, aligned with EU regulations.
Senior Expertise
20+ years in marketing and 12+ years in SEO and e-commerce. You get senior-level strategy at every step from discovery to execution.
Solid SEO Foundations
I’ve built revenue-driving SEO strategies for years. Now I combine that foundation with AI search optimisation so your brand gets discovered by AI assistants.
Dedicated oversight
For complex projects, I collaborate with trusted specialists in development, content, and design, but I personally oversee all strategy and implementation.
AI Commerce Insight
I track how AI assistants surface products across the buying journey. I bring clarity on how to appear, stay relevant and be recommended.
AI Ethics & Audit Certified
20+ Years Marketing Experience
SEO & E-Commerce Specialis
Proven Results
AI Ethics & Audit Certified
20+ Years Marketing Experience
SEO & E-Commerce Specialis
Proven Results
AI Ethics & Audit Certified
20+ Years Marketing Experience
SEO & E-Commerce Specialis
Proven Results
A Proven Process Built for Busy E-Commerce Teams
A Proven Process Built for Busy E-Commerce Teams
A structured process that quickly gives you clarity, sets expectations early, and keeps everything moving with minimal effort from your team.
A structured process that quickly gives you clarity, sets expectations early, and keeps everything moving with minimal effort from your team.
1
Intro Call
A short conversation to understand your brand, markets, challenges, and goals. We’ll discuss potential next steps and clarify any questions about working together.
1
Intro Call
A short conversation to understand your brand, markets, challenges, and goals. We’ll discuss potential next steps and clarify any questions about working together.
2
Proposal & Next Steps
You receive a clear outline of deliverables, timelines, and scope based on your priorities. Once aligned, the project moves forward with a defined plan..
2
Proposal & Next Steps
You receive a clear outline of deliverables, timelines, and scope based on your priorities. Once aligned, the project moves forward with a defined plan..
3
Audit & Action Plan
I complete a full visibility, product-data, and trust-signal review. You receive priority recommendations and a tailored plan that can be implemented by your team, by me, or collaboratively.
3
Audit & Action Plan
I complete a full visibility, product-data, and trust-signal review. You receive priority recommendations and a tailored plan that can be implemented by your team, by me, or collaboratively.
Why Expertise Matters Now
AI is already changing how products are discovered. Tackling this alone leads to slow progress, guesswork and unnecessary risk. Working with a specialist brings clarity, speed and confidence.
Benefits
Learn & Implement Yourself
Work with me
Work with me
Guidance tailored for AI search, product discovery & ranking
Content aligned with EU transparency, accuracy and compliance
SEO foundations built from real growth results, not theory
Structured product data that LLMs can understand and trust
Optimised for multi-market visibility across EU & UK
Human-led strategy with expert oversight at every step
AI Ethics & Audit Certified
20+ Years Marketing Experience
SEO & E-Commerce Specialis
Proven Results
AI Ethics & Audit Certified
20+ Years Marketing Experience
SEO & E-Commerce Specialis
Proven Results
AI Ethics & Audit Certified
20+ Years Marketing Experience
SEO & E-Commerce Specialis
Proven Results
Your Questions, Answered Clearly
Whether you're preparing for AI-driven shopping or improving product visibility across EU markets, here are clear answers to the most common questions brands ask.
AI is rewriting how buyers discover products. I help brands adapt with evidence-based strategies, not guesswork.
Maria Berrio - Founder proof2value
AI is rewriting how buyers discover products. I help brands adapt with evidence-based strategies, not guesswork.
Maria Berrio - Founder proof2value
What is AI Commerce Visibility?
AI Commerce Visibility is your brand’s ability to be found, understood, and confidently recommended by AI platforms such as ChatGPT, Google Gemini, and Perplexity. It focuses on product data clarity, trust signals, structured content, and compliance, so AI systems can surface your brand accurately across the discovery journey.
Who is Proof2Value a good fit for?
Proof2Value is ideal for EU and UK e-commerce brands preparing for AI-driven product discovery, business owners who want clarity from an expert rather than generic SEO advice, and teams managing medium or large product catalogues. It’s not a fit for teams seeking quick hacks, full engineering work, or companies needing legal advice instead of strategy.
How soon will we see impact?
Most brands see early improvements within 2–4 weeks, especially around clarity, trust signals, and product matching. More significant, compounding gains typically appear within 6–12 weeks, depending on catalogue size, data quality, and feed integrations.
What countries do you cover for visibility and expansion?
I specialise in Central European markets (Spanish, Italy, DACH, Netherlands) as well as the UK, adapting strategies to local search behaviours, regulations, and ecommerce standards. For Latin America, I provide market-entry guidance, partner identification, and high-level visibility strategy. This is an advisory layer rather than full operational management, supporting brands exploring high-growth markets such as Mexico, Colombia, Chile, and Argentina.
What platforms and systems do you support?
I work with Shopify, Magento, WooCommerce, Shopware, custom stacks, PIMs, Google Merchant Center, Amazon, and leading feed management tools.
Is this “AI SEO”?
Partly, but it’s broader than that. AI Commerce Visibility aligns your content, product data, structured information, trust signals, feed ecosystem and EU compliance so AI systems can confidently recommend your brand.
What is AI Commerce Visibility?
AI Commerce Visibility is your brand’s ability to be found, understood, and confidently recommended by AI platforms such as ChatGPT, Google Gemini, and Perplexity. It focuses on product data clarity, trust signals, structured content, and compliance, so AI systems can surface your brand accurately across the discovery journey.
Who is Proof2Value a good fit for?
How soon will we see impact?
What countries do you cover for visibility and expansion?
What platforms and systems do you support?
Is this “AI SEO”?
What is AI Commerce Visibility?
AI Commerce Visibility is your brand’s ability to be found, understood, and confidently recommended by AI platforms such as ChatGPT, Google Gemini, and Perplexity. It focuses on product data clarity, trust signals, structured content, and compliance, so AI systems can surface your brand accurately across the discovery journey.
Who is Proof2Value a good fit for?
How soon will we see impact?
What countries do you cover for visibility and expansion?
What platforms and systems do you support?
Is this “AI SEO”?
Founder Spotlight
Founder Spotlight
Maria Berrio - AI Commerce & Visibility Strategist
Maria Berrio - AI Commerce & Visibility Strategist
Maria Berrio
AI Commerce & Visibility Strategist
Maria Berrio
AI Commerce & Visibility Strategist
Maria Berrio
AI Commerce & Visibility Strategist
With 20+ years in marketing and 12+ years in SEO and e-commerce, I’ve helped scale brands across Europe and beyond. I previously led marketing for a SaaS company from zero paid customers to a leading enterprise solution, and I’ve worked with public and private organisations in Colombia, Spain, the UK and Germany. I now live in Munich with my husband and our dog, Milo. When I’m not working with clients, I’m usually hiking: from the Dolomites to my favourite place in the world, Salento, Colombia. I built Proof2Value so brands don’t have to guess their way through the biggest shift in e-commerce in a decade. When you work with me, you get senior expertise, clarity, real experience and strategies that deliver real outcomes at every stage.
With 20+ years in marketing and 12+ years in SEO and e-commerce, I’ve helped scale brands across Europe and beyond. I built Proof2Value so brands don’t have to guess their way through the biggest shift in e-commerce in a decade. When you work with me, you get senior expertise, clarity, real experience and strategies that deliver real outcomes at every stage.
With 20+ years in marketing and 12+ years in SEO and e-commerce, I’ve helped scale brands across Europe and beyond. I previously led marketing for a SaaS company from zero paid customers to a leading enterprise solution, and I’ve worked with public and private organisations in Colombia, Spain, the UK and Germany. I built Proof2Value so brands don’t have to guess their way through the biggest shift in e-commerce in a decade. When you work with me, you get senior expertise, clarity, real experience and strategies that deliver real outcomes at every stage.
AI Ethics & Audit Certified
20+ Years Marketing Experience
SEO & E-Commerce Specialis
Proven Results
AI Ethics & Audit Certified
20+ Years Marketing Experience
SEO & E-Commerce Specialis
Proven Results
AI Ethics & Audit Certified
20+ Years Marketing Experience
SEO & E-Commerce Specialis
Proven Results